Mushroom Coffee, ADHD, and the New Focus Economy: What Spacegoods Gets Right (and What You Still Need to Do)

Let’s talk about focus. Not the kind where you ride three cups of coffee into a jittery spiral and call it “hustle.” Real focus. The kind where you start a task, lock in, and finish without feeling cooked by 2 p.m. That’s the promise behind a new wave of functional drinks. Spacegoods, a fast-growing startup, claims its mushroom and adaptogen blends can deliver cleaner energy, calmer nerves, and a smoother day. If your brain has been acting like a raccoon in a pantry, this is your invitation to try something better than panic-brewing another pot.

You’ll see big promises. Daytime blends for energy and focus. Nighttime blends for calm and sleep. Tastes like coffee or hot chocolate or a milkshake, depending on how you mix it. Investors put real money behind the brand, which means the “attention is broken, help me fix it” trend isn’t going anywhere. But here’s the part most ads skip: even the smartest drink is still just a tool. If you’re sleeping five hours, doom-scrolling at midnight, and calling chips “meal prep,” you can’t supplement your way out of that. The goal here is simple: understand what these products do, try them in a sane way, and keep what works.

What Spacegoods Actually Is

Spacegoods sells powdered blends built around functional mushrooms and adaptogens. The day option, commonly pitched as Rainbow Dust, is positioned for focus, energy, and “flow.” The evening option is pitched for relaxation and better sleep. Both blends are designed to be versatile: hot or cold, with water or milk, stirred into coffee, or blended into a shake. The pitch is less “energy slap” and more “steady climb,” which is exactly what a lot of people want after years of roller-coaster caffeine.

Will it taste like a latte from a fancy café? Depends on your tongue and your expectations. If you like cocoa or mocha profiles, you’ll probably land in the “pretty good” camp. If you want a bright, acidic coffee punch, mushroom-based blends can feel earthier. Taste isn’t a small thing here. If you won’t drink it, you won’t benefit from it. That’s not nutrition science. That’s human behavior.

The bigger idea is behavior change through ritual. A warm mug tells your nervous system, “we’re switching modes.” Add a moderated dose of caffeine, L-theanine, and mushroom extracts, and you might get the alert-but-calm state that actually helps you do the work, not just think about it.

The Market Context: Why This Category Is Exploding

Two things are happening at the same time. First, functional beverages are having a moment. Consumers want drinks that do something: better gut health, better sleep, smoother energy, less stress. Mushroom coffee has moved from a niche experiment to a mainstream aisle presence. Second, the world’s attention is a mess. Remote work, constant notifications, and rising pressure to do more with less have turned “focus” into a competitive advantage. No surprise the ADHD conversation is louder than ever. Awareness is up, diagnoses are up, and demand for tools that help is up.

Now the responsible bit. Social platforms can make people feel seen, which is good. They can also turn complex conditions into quick clips, which is not. A growing body of research has found that a lot of viral mental health content is inaccurate or oversimplified. Translation: short videos can be helpful for community, but they’re not medical advice. If you suspect ADHD, talk to a clinician. If you just want fewer brain fog days, the functional drink lane might be worth testing.

Not all energy drinks are the same!

Spacegoods vs Neutonic vs Liquid Focus: Same Game, Different Plays

Let’s compare three brands you’ll see in this space, because not all “focus drinks” are trying to be the same thing.

Spacegoods

Format: mixable powder.

Use case: replace or complement coffee with a ritual-friendly mug.

Vibe: adaptogens and functional mushrooms aimed at “calm focus.”

When it shines: morning routine people who love a warm drink and want a smoother curve with less crash.

Neutonic (Buy on Amazon)

Format: canned “productivity drink,” plus caffeine-free powders and capsules.

Use case: energy drink alternative with specific nootropics like citicoline (often branded as Cognizin) and L-theanine.

Vibe: 120 mg caffeine per can, zero sugar, research-forward positioning.

When it shines: can-snappers who want a familiar experience but cleaner ingredients and a calmer feel than typical energy drinks.

Liquid Focus

Format: 100 ml shot.

Use case: take one 30 minutes before a task that demands concentration.

Vibe: 150 mg caffeine paired with L-theanine and ginseng for smoother alertness.

When it shines: students, coders, gamers, or anyone who wants a quick, portable trigger before deep work.

Different bodies, schedules, and environments need different tools. Pick by habit, not hype. If you need a morning ritual, choose the warm cup. If you like a cold can by the keyboard, choose the can. If you want a precise on-ramp before a hard block, choose the shot.

What the Science Actually Says (Without the Jargon)

Let’s keep it simple and honest.

• Caffeine works. Even modest doses improve vigilance and reaction time for many people. The trick is avoiding anxiety, jitters, and an afternoon crash.

• L-theanine plus caffeine is a classic combo. Many people report smoother, more stable focus with fewer jitters when these are paired.

• Citicoline (Cognizin) is a form of choline that has been studied for attention and mental energy. You’ll see it in a lot of “brain” products because it supports neurotransmitter and membrane phospholipid pathways tied to cognition.

• Ginseng and rhodiola have evidence for reducing fatigue and supporting cognitive performance during stress.

• Functional mushrooms like lion’s mane and cordyceps are intriguing for focus and energy support, though the human evidence varies by extract and dose. Anecdotally, some people feel a nice “clear-headed” lift without any buzz.

Do you need to memorize mechanisms? No. You need to know how you feel and how you perform. That means tracking a few simple signals for a couple weeks. If your morning ramp-up is faster, your mid-day energy is steadier, and you finish more tasks, you’re on the right track.

A Four-Week, No-Drama Test Drive

Try this protocol before you crown any product a miracle or a scam.

Week 1: Baseline your brain.

For five workdays, jot down three quick check-ins: how long it takes to start your main task, how many times you get pulled off task, and your energy at 10 a.m., 2 p.m., and 7 p.m. Two sentences per check-in. That’s it.

Week 2: Choose one daytime option.

Pick a single product lane and be consistent for five workdays.

• Warm ritual person: try Spacegoods in a mocha-style mix.

• Can person: try Neutonic’s productivity drink.

• Pre-task person: try a Liquid Focus shot 30 minutes before deep work.Keep logging those three signals. Do not stack three different stimulants just to “really feel it.”

Week 3: Fix the night.

If your nights are trash, your days will be too. Layer in an evening routine. If you want a product assist, test an evening calm blend. Otherwise, go old-school: dim lights one hour before bed, phone away, book in hand. The day you start respecting sleep is the day your focus improves for free.

Week 4: Compare and decide.

Look at your notes. Did you start faster? Did your 2 p.m. energy stop face-planting? Did you finish more? Keep the product if the answer is yes. If not, try a different lane next month, or skip the category and put the budget into coaching and a better bedtime.

Two boundaries, because you’re an adult:

1. Set a caffeine cutoff. Noon or 2 p.m., depending on your sensitivity.

2. Take at least one true rest day per week with no focus aid. If you can’t function without a boost every single day, your recovery plan is the actual problem.

The ADHD Context: Helpful, Harmful, or Both?

If you’re reading this because you suspect you have ADHD, slow down and do it right. Social media has made more people aware of symptoms, which helps people seek care. It has also turned legitimate diagnoses into snackable content, which can encourage self-diagnosis and misunderstandings. Recent research has flagged inaccuracies in widely viewed ADHD videos, and that mismatch matters. If you relate to ADHD challenges, get evaluated by a professional. You deserve accurate information and a plan that’s tailored to you. Use functional drinks to support your day, not to stand in for medical guidance.

Also, note the big picture. Demand for focus tools has spiked across traditional medications, behavioral strategies, and supplements. That’s the environment Spacegoods and its peers are growing in. In other words, it’s not just hype. People are genuinely trying to feel and function better. That part is hopeful.

How to Pair Focus Drinks with Training at Peak Point Fitness

You knew we were going there. Training is focus practice with iron. Here’s how to blend the two without turning your day into a chemistry experiment.

Morning lifters

Mix a warm cup of Spacegoods 30 to 45 minutes before training if you want a smoother ramp-up than straight coffee. If you love the “snap” of a can, a moderate-caffeine productivity drink can work, especially for early sessions. Keep caffeine light if you’re a high-anxiety human or you’re already running hot.

Desk-then-gym people

Take your focus drink before your first deep work block, not right before a 5 p.m. lift. Ride the task momentum into the gym. If evening sleep is hit-or-miss, make your caffeine cutoff strict and favor calm-down rituals at night.

Project sprints and exam weeks

This is where a shot shines. A small, predictable dose 30 minutes before a high-stakes block can be a game-changer. Just don’t make “crunch mode” your whole identity. Sprint, recover, repeat.

Wired-and-tired crowd

If you feel amped and exhausted at the same time, you don’t need more fire; you need a steadier flame. Replace one extra coffee with a balanced functional drink and anchor your day with protein-forward meals, a quick walk at lunch, and a non-negotiable bedtime. Your body will thank you by Wednesday.

Taste, Cost, and Consistency

Let’s be practical. You’ll only stick with something that tastes fine and fits your routine. If cocoa vibes are your thing, powder-based blends will feel natural. If you love the cold-can pop, a productivity drink is easier. If you value “done in two sips,” grab the shot. Price-wise, compare these to your existing habits: café coffees, pre-workouts, grab-and-go energy drinks. If a functional drink helps you start faster, stay steady, and recover better, it’s probably worth it. If it turns into dust on a pantry shelf, it isn’t.

Consistency beats intensity here. A good-enough choice you’ll actually use will outperform a “perfect” product you ghost after three days.

The 5-Minute Decision Guide

You don’t need a flowchart the size of a barn door. Try this:

• You love a warm morning ritual and want less crash: choose a mushroom-adaptogen powder and make it like a mocha with milk or water. Give it seven consecutive mornings before judging it.

• You like the energy-drink format but want calmer, cleaner energy: choose a 120 mg caffeine productivity drink with L-theanine and a researched nootropic like citicoline. Track your 10 a.m. and 2 p.m. energy for a week.

• You need a precise pre-task trigger: choose a 100 ml shot with 150 mg caffeine plus L-theanine and ginseng. Take it 30 minutes before a specific block.

• Your nights are the weak link: build a real wind-down routine. If you want a product assist, choose an evening blend designed for calm and sleep. But remember, no drink overrides TikTok at midnight.

Then measure like a grown-up. Start time. Distractions. Mid-day energy. Finished tasks. If the numbers and your mood improve, keep going. If not, pivot.

Final Word: Tools, Not Trophies

Spacegoods and its competitors are tapping into something real. People don’t just want more energy. They want better energy. They want to feel sharp without feeling strung out. That’s a fair ask. Just remember the order of operations:

1. Sleep like it matters.

2. Train with intent.

3. Eat enough real food and protein.

4. Use smart drinks to support the plan, not to replace the basics.

If a functional drink helps you show up, start quicker, and finish stronger, keep it. If it doesn’t, that’s good data. Either way, you’re in charge of the day. Not your cup. Not your can. You.

References (APA)

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Karasavva, V., & Lauriola, M. (2025). A double-edged hashtag: Evaluation of #ADHD-related TikTok content’s psychoeducational quality. PLOS ONE, 20(8), e0319335.

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TechCrunch. (2024, February 14). Spacegoods shakes up functional beverage industry with mushroom-based powders; raises $3.1M seed.

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Walmart. (2025). Liquid Focus: Nootropic smart drink with caffeine and L-theanine (150 mg caffeine per bottle). Retrieved 2025.

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